Brain Games Finds Success & Scale Across Multiple Titles with VYBS
January 19, 2026
VYBS is the fastest growingLoyalty & Rewards Platform focused on connecting the right players with the right games. We prioritize delivering highly engaged, high-value players to game developers. Our data-driven approach is our core strength. We've built a robust infrastructure and leverage state-of-the-art AI models to create optimal player journeys, delivering exceptional experiences for both users and developers. This targeted approach ensures higher ROI for our partners.
Challenge
Brain Games was looking for a long-term partner that could help them hit aggressive KPIs while scaling performance across multiple games. As an IAA-driven publisher, sustaining performance at scale is always a challenge—especially when expanding to a portfolio of diverse titles.
solution
VYBS’s dynamic feed gave every game a fair shot. By surfacing the right game to the right player at the right moment, VYBS unlocked incremental growth and consistent performance across multiple IAA titles. This flexibility became the growth engine Brain Games needed to scale successfully.
"The VYBS team is always pushing to find success. Combine that with their technology and that’s a winning formula."
Tomer Waintroub, CEO, Brain Games
OUr process
- Data analysis and event/structure planning
- Rapid feedback loop with the Brain Games team
- Iterative testing of structures, Segmentation, and positioning mechanics
- Joint decision-making to prioritize and optimize scaling opportunities
results
- Continuous week-over-week performance improvements
- Consistently hitting key KPIs
- Scaling & expending multiple titles in parallel
what we learned
Let’s build your success story together!
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