PeerPlay set out to acquire high-value, long-term players for its flagship title, Merge Cruise. The target wasn’t just Day 7 ROAS, but deeply engaged users who would drive meaningful revenue and outperform industry retention benchmarks—ultimately hitting their Day 30 ROAS goals.

‍

PeerPlay partnered with VYBS to launch a rewarded engagement campaign designed to drive loyalty as well as scale. What made the difference wasn’t just the model—it was the process. Together, the teams built a feedback loop of creative testing, player journey mapping, and rapid iteration. Performance improved week after week thanks to transparent collaboration, shared learnings, and a disciplined, data-driven approach.VYBS didn’t just bring in users—it delivered motivated players who stayed. Special credit also goes to the PeerPlay team for their patience and collaborative mindset, which made the partnership so effective.

• Analyzed initial data and designed the campaign flow and structure
• Ran a 2–3 week data acquisition phase to understand player behavior in depth
• Adjusted the user flow and campaign structure based on early learnings
• Once sufficient data was collected, our ML model began optimizing for Day 30 outcomes—not just Day 7

‍

• Exceeding D30 ROAS targets by 145%​​
• Continuous week-over-week performance improvements

The key to success wasn’t a single campaign trick — it was the discipline of the process. By committing to a structured approach and allowing the VYBS engine enough time and data to learn, optimization shifted from short-term results to sustainable long-term growth.

Once the model had sufficient signals, it could optimize not just for Day 7 performance, but for Day 30 ROAS — exactly where the real business value is. The lesson: give machine learning room to breathe, and combine it with a consistent, collaborative process to unlock lasting impact.